It was founded by Alon Goll and Dani Shuel who envisioned a new and innovative way to bring color into the everyday lives of millions of people, by offering a designed and colorful alternative to otherwise dull and standard items. Inspired by Seth Godin’s book Purple Cow, they made a habit to stand out and have costumers stand out where ever they go.
They specialize in designing and producing the highest quality alternatives to daily products that are not only strong and long lasting, but also artistic and colorful. Hundreds of head turning designs that are truly unique. Their mission is to bring a colorful twist to everyday objects as well as keep your documents safe.